# VP Marketing Assessment — Martin Briggs

> Assessment answers for Strapi's VP of Marketing role, served as structured
> content from a Strapi Cloud instance. Agents may read every answer through
> the open content API listed below.

## Content API

- Base: https://worthy-light-022862f2a8.strapiapp.com/api/answers?sort=order
- Single answer: https://worthy-light-022862f2a8.strapiapp.com/api/answers?filters[slug][$eq]={slug}

## Answers

- [1. Strapi is an open-source headless CMS with 70K+ GitHub stars, trusted by developers. The next step is to make it the default choice for enterprise CMS buyers. How would you approach changing that?](https://worthy-light-022862f2a8.strapiapp.com/api/answers?filters[slug][$eq]=enterprise-default)
- [2. We're debating whether to reposition from “headless CMS” to “open-source backend framework with content management.” What's your framework for making that call, and what would you need to know before deciding?](https://worthy-light-022862f2a8.strapiapp.com/api/answers?filters[slug][$eq]=repositioning-framework)
- [3. We're competing against AEM, Sitecore, Contentful, and Drupal for enterprise deals, while fighting Payload and Sanity for developer mindshare. How do you build a marketing strategy that works across both audiences without diluting the message?](https://worthy-light-022862f2a8.strapiapp.com/api/answers?filters[slug][$eq]=two-audiences)
- [4. Walk us through a demand gen motion you built from scratch for a product with a developer ICP. What worked, what didn't, and what would you do differently at Strapi?](https://worthy-light-022862f2a8.strapiapp.com/api/answers?filters[slug][$eq]=demand-gen-from-scratch)
- [5. We plan to ramp up the outbound motion (we only did inbound so far). Do you think it should sit in Marketing or Sales? What has been your experience with this?](https://worthy-light-022862f2a8.strapiapp.com/api/answers?filters[slug][$eq]=outbound-marketing-or-sales)
- [6. How do you think about the role of the open-source community and developer ecosystem as a growth channel? How have you previously turned community into a commercial pipeline?](https://worthy-light-022862f2a8.strapiapp.com/api/answers?filters[slug][$eq]=community-as-channel)
- [7. How do you work with Product on roadmap input and prioritization? When have you pushed back on a product decision for GTM reasons?](https://worthy-light-022862f2a8.strapiapp.com/api/answers?filters[slug][$eq]=product-pushback)
- [8. After spending some time exploring our website, what do you think is great or could be better?](https://worthy-light-022862f2a8.strapiapp.com/api/answers?filters[slug][$eq]=website-review)
- [9. What does the ideal Marketing org look like at our stage ($10M ARR) and what do you need to reach the next one ($20–50M ARR, moving upmarket)? What do you build in-house vs. agency?](https://worthy-light-022862f2a8.strapiapp.com/api/answers?filters[slug][$eq]=marketing-org)
- [10. How do you set up the marketing/sales interface? Where does the handoff happen, and how do you hold both sides accountable for pipeline quality?](https://worthy-light-022862f2a8.strapiapp.com/api/answers?filters[slug][$eq]=marketing-sales-interface)
- [11. What would make you join Strapi?](https://worthy-light-022862f2a8.strapiapp.com/api/answers?filters[slug][$eq]=why-join)
- [12. What would make you say no to this role?](https://worthy-light-022862f2a8.strapiapp.com/api/answers?filters[slug][$eq]=why-say-no)

## Author

- Martin Briggs – mbriggs619@gmail.com – linkedin.com/in/martybriggs